The three wise men travel across the internet bringing gifts of Christmas Science! Baby Jesus has blessed the study of an expert on retail environments, who demonstrates how the Christmas music and scents in shops will turn the yule tide into profits. Raj touts the range of Christian recording artist Amy Grant. Jono speculates on the perfect mixtape for the lingerie shop, and Joe shows goodwill by donating his dead Ford Focus to the charity with that very name *correction he donated to Habitat for Humanity* (also available on iTunes).
The Paper: “It’s beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting” (Spangenberg et al., 2004).
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